Once a thriving travel agent, Toni had built a successful business helping others plan and book their dream vacations. But over time, she began to have a strong sense of doing more for the travel community. Despite the joy she found in helping people create dream itineraries as time progressed, she felt like something was missing.

​

One day, Toni had an epiphany. As a travel advisor, she was only doing half the work because, as an advisor, much of her time was spent on assessing each customer's unique needs and preferences and responding to client requests. She realized she was missing sufficient time to share travel stories and experiences to inspire, educate, and entertain. She also realized that she and many others took travel for granted before the pandemic. With the pandemic being a thing of the past, the travel industry is adapting to new trends driven by social media, the demand for adventure, and local experiences.